Factors influencing the usage of Instagram for business and its effect on financial performance and non-financial performance
A Akbar - Journal of Digitovation and information system, 2021 - jdiis.de
The objective of this article is to study the factors which affect the Small and Medium
Enterprises (SMEs) instagram use for business and its subsequent impact on financial and …
Enterprises (SMEs) instagram use for business and its subsequent impact on financial and …
Social media marketing and its influence on the hotel performance: Mediating role of customer relationship management capabilities
AA Khaki, TA Khan - Journal of Vacation Marketing, 2024 - journals.sagepub.com
The current study aims to identify the determinants that inspire hotels based in Jammu &
Kashmir to employ social media marketing (SMA) to improve their performance in addition to …
Kashmir to employ social media marketing (SMA) to improve their performance in addition to …
Hotel Business Strategic Marketing Development in the Digital Era
I Giannoukou, I Papanikolaou… - International Conference of …, 2023 - Springer
The Internet is playing an increasingly catalytic role in all sectors of contemporary society.
After the era of covid-19, the tourism industry and all enterprises in this industry are …
After the era of covid-19, the tourism industry and all enterprises in this industry are …
Embracing Technological Advancements: A Futuristic Approach to Hospitality Management
B Kaur, SKK Saxena - Utilizing Smart Technology and AI in Hybrid …, 2024 - igi-global.com
The chapter delves into futuristic trends in hospitality, propelled by artificial intelligence (AI),
the internet of things (IoT), and blockchain. AI drives personalized guest interactions, IoT …
the internet of things (IoT), and blockchain. AI drives personalized guest interactions, IoT …