This contribution offers a systematic and complete overview of the scientific literature in the
field of place marketing and place branding research. A total of 1172 articles published …

Even though city branding has recently been considered an urban policy, it remains a
research area theoretically detached from urban planning theory and ethics. On this issue …

Place branding has become an increasingly integral part of local and regional economic
development strategies in the global competition for business investment. Professional and …

Purpose Musina municipality is one of the driest regions in Limpopo Province, South Africa.
It is, like many rural communities within the country, a low-income area. Nonetheless, being …

Tourism is an astonishingly complex phenomenon that is becoming an ever-greater part of
life in today's global world. This clear and engaging text introduces students to this vast and …

In today's globalized world, mega infrastructure projects have emerged as one of the most
popular strategies for attracting private capital and repositioning cities on the competitive …

Contemporary cities function in a competitive environment. In order to succeed, they build
their comparative advantages using various instruments. One of them is city branding …

The purpose of this paper is to examine how social media is used as a promotional tool for
economic development at the municipal level through place marketing and branding, to …

In response to neoliberal policies and globalization pressures over the past three decades,
urban governments in advanced economies have, with near-unanimity, adopted place …

Place reputation refers to the composite of ideas held by external audiences that play an
important role in the development and success of that place. A negative place reputation can …