This fully updated edition combines the latest research with real-life examples of social
marketing campaigns the world over to help you learn how to apply the principles and …

La 4ème de couverture indique:«Que sait-on aujourd'hui sur la façon dont l'Etre humain
change ses opinions et ses comportements? Comment les changer? Cet ouvrage présente …

The contingency theory of public relations relies heavily on the concept of threat without fully
developing the concept as well as its operationalization. This study addresses this …

The existing empirical research exploring the impact of threat appeals on driver behavior
has reported inconsistent findings. In an effort to provide an up-to-date synthesis of the …

Social marketing communicators have frequently utilized scare tactics or fear appeals to
persuade people to cease undesired behaviors and adopt desired alternatives. Although …

This research studies fear patterns within fear appeal anti-speeding television commercials.
A pattern of fear is the sequence of fear arousal and fear reduction, if any, that is felt by the …

The present study advances scholarly understanding of publics' crisis responses by
examining a potential role of temporal crisis distance and crisis threat appraisal from the …

Résumé Depuis plus de quarante ans, des recherches ont montré les effets de la peur sur
les attitudes et/ou les comportements. Cet article passe d'abord en revue les explications …

The primary purpose of the present study was to examine the effectiveness of threat appeals
in influencing impulsive decision making associated with texting while driving. The …

The current study advances understanding of how organizational threat affects the way
publics respond to a health crisis. To this end, we investigated the influence of perceived …