The lack of industrialization, inadequacy of the management, information inaccuracy, and
inefficient supply chains are the significant issues in an agri-food supply chain. The …

Marketing channels are among the most important elements of any value chain. This is
because the bulk of a nation's manufacturing output flows through them. The intermediaries …

In the digital environment, chatbots as customer service agents assist consumers in decision
making. Based on the computers-are-social-actors paradigm, this study examines the …

This study was undertaken to analyze whether luxury fashion retail brands can adhere to
their core essence of providing personalized care through e-services rather than through …

Purpose This study explores how perceived interactivity effects in Livecommerce influences
consumers' shopping intentions in live stream commerce. The authors specifically examine …

As the environment of internal communication is continually changing for a multitude of
reasons, especially new technologies, organizations have to adapt fast in their attempts to …

Chatbots have been applied to computer-mediated communication to replace human agents
due to their high efficiency and cost-effectiveness. However, their outcomes are not always …

Customer co‐creation is becoming increasingly popular among companies, and intensive
communication with customers is generally seen as a determinant of the success of a new …

Increasingly, consumers use the internet as a vehicle for pre-purchase information
gathering. While technical specifications and potentially biased selling points can be …

Organizations increasingly rely on information technology (IT) to improve the supply chain
process. Yet, past evidence suggests that the investment in IT per se does not guarantee …