Rapid proliferation in the business potential of mobile marketing attracts researchers from
various fields to contribute to the growing body of knowledge on the phenomena. Although …

Technology acceptance of information systems has been investigated widely in both
empirical and meta-studies of different contexts. Yet, in the case of technology acceptance …

Consumers can conduct mobile commerce via their smartphones. They can search for
products and when ready, they pay and have the products delivered to their homes. By …

The fast advancement of communications, mobile technologies, and the proliferation of
smart devices has increased the importance of mobile banking services for banks, financial …

This study unravels the influence of culture on digital banking in Pakistan and China. The
unified model (UTAUT-2) along with customer support was selected as a theoretical lens to …

User acceptance is one of the key fundamentals for development and success of mobile
commerce (m-commerce). Based on the revised unified theory of acceptance and use of …

When it comes to mobile communication technology, China is the largest market in the
world. However, due to its rapidly changing economic environment causing disparities …

This study investigates and compares online banking (OB) acceptance in the cultures of
Pakistan and Turkey by employing the unified theory of acceptance and use of technology …

M-commerce in Spain is in its early stages and firms will be interested in knowing the factors
that affect recommendation (word of mouth–WOM) of an m-purchase. In this research, we …

Mobile devices as personal communication tools are used as platforms for viral marketing
within existing social networks. Although there is some evidence on the usefulness of mobile …