The emergence of social commerce has brought substantial changes to both businesses
and consumers. Hence, understanding consumer behavior in the context of social …

Although management scholars have devoted considerable effort to researching the effects
of servicescapes [Bitner, MJ (1992). Servicescapes: The impact of physical surroundings on …

An examination of the factors affecting consumer’s purchase decision in the Malaysian retail
market | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

The rising trend of online social shopping is evident from the increasing volume of online
social commerce. However, despite the importance of this development, only a limited …

The purpose of this study is to examine the effect of website design quality and service
quality on consumers' repurchase intention in the Asian, European, North and South …

The role of emotions in hedonic service settings is well established, but their role in
utilitarian service settings has received scant attention. This research attempts to fill this gap …

This study extends a stimulus–organism–response (S–O–R) model to include impulse-
buying behavior, which plays a vital role in electronic shopping but has not gained much …

Documenting and sharing individual museum visits flourishes on social media. However,
little research exists about how peer-generated content cues shape prospective visitors' …

Virtual reality (VR), as a multi-sensory experience, plays a prominent role in the
contemporary business landscape. This paper investigates the effects of the accelerating …

Although the study of flow has recently received a lot attention, little is published about what
factors controllable by firms influence its formation. Furthermore, there is a lack of knowledge …