Celebrity endorsement in tourism is utilised by global marketing practitioners to attract
tourists to visit destinations. Despite this, studies are yet to assess the efficacy of two specific …

Celebrity endorsement has become ubiquitous in international destination marketing, but
studies have rarely assessed the differences between the effects of endorsement by a local …

With the growing prevalence of artificial intelligence (AI) technologies in the tourism and
hospitality industry, the phenomenon of AI service failure emerges, which merits empirical …

ABSTRACT Integrating Cognitive Appraisal Theory with the transmission model of
inspiration, this paper investigates the tourist inspiration-eliciting process in the context of …

Underpinned by coping theory, this study investigates the extent to which service recovery
strategies (eg, firm-level apologies; compensation; feedback loops) stimulate customer …

Purpose Artificial intelligence (AI) agents have been increasingly applied in the tourism and
hospitality industry. However, AI service failure is inevitable. Thus, AI service recovery merits …

Service robots are used in all aspects of the service industry and improve business
efficiency dramatically. However, service robot failures are also prevalent. This paper …

Cute mascots endowed with local cultural meanings can reignite the positive sentiment of
both residents and potential tourists when a tourism destination suffers from a negative …

Sharing tourism experiences on social media is a topical area in contemporary tourism
research. However, existing studies tend to exclusively emphasise positive outcomes. This …

Word of mouth is the most important source of information for consumption decisions, which
has become a powerful marketing tool and competitive advantage in the tourism industry …