A substantial body of research has illuminated psychological adaptations motivating
pathogen avoidance, mechanisms collectively known as the behavioral immune system …

This article provides an overview of the “behavioural immune system”–a suite of
psychological mechanisms that complements immunological defences by motivating pre …

This guest editorial starts with an introduction of evolutionary psychology (EP) in the
marketing domain and delineates some of the building blocks of EP, both generally and …

Social liberals tend to be less pathogen-avoidant than social conservatives, a pattern
consistent with a model wherein ideological differences stem from differences in threat …

People are often advised to engage in social contact to cope with the experience of
loneliness and improve well-being. But are the moments of loneliness actually more …

Recent theories of intergroup relations suggest that factors relevant to disease, disgust, and
contagion predict prejudice towards ethnic outgroups. The current research explored the …

People generally believe that their own future will be better than the one of comparable
others. Robust evidence documents such unrealistic optimism in many domains of life. Here …

A new goal-systems model is proposed to help explain when individuals will protect
themselves against the risks inherent to social connection. This model assumes that people …

We animals have evolved a variety of mechanisms to avoid conspecifics who might be
infected. It is currently unclear whether and why this “behavioral immune system” targets …

Infectious disease threatens humans across cultures and time periods. The mental
mechanisms that have evolved to navigate this threat can have non-intuitive consequences …