Economics students' behavioural intention and usage of ChatGPT in higher education: A hybrid structural equation modelling-artificial neural network approach

I Salifu, F Arthur, V Arkorful, S Abam Nortey… - Cogent Social …, 2024 - Taylor & Francis
Abstract The Chat Generative Pre-Trained Transformer, popularly referred to as ChatGPT, is
an AI-based technology with the potential to revolutionise conventional teaching and …

[HTML][HTML] An empirical evaluation of a generative artificial intelligence technology adoption model from entrepreneurs' perspectives

V Gupta - Systems, 2024 - mdpi.com
Technologies, such as Chat Generative Pre-Trained Transformer (ChatGPT), are prime
examples of Generative Artificial Intelligence (AI), which is a constantly evolving area. SMEs …

Generative artificial intelligence (AI) technology adoption model for entrepreneurs: Case of ChatGPT

V Gupta, H Yang - Internet Reference Services Quarterly, 2024 - Taylor & Francis
This article presents an extensive Generative AI Technology Adoption Model intended to
elucidate the complex process that entrepreneurs and other innovation ecosystem actors, for …

[HTML][HTML] Study protocol for factors influencing the adoption of ChatGPT technology by startups: Perceptions and attitudes of entrepreneurs

V Gupta, H Yang - Plos one, 2024 - journals.plos.org
Background Generative Artificial Intelligence (AI) technology, for instance Chat Generative
Pre-trained Transformer (ChatGPT), is continuously evolving, and its userbase is growing …

[HTML][HTML] Exploring the competence of ChatGPT for customer and patient service management

A Haleem, M Javaid, RP Singh - Intelligent Pharmacy, 2024 - Elsevier
The modern language generation model ChatGPT, created by Open Artificial Intelligence
(AI), is recognised for its capacity to comprehend context and produce pertinent content. This …

Adoption of AI-powered web-based English writing assistance software: An Exploratory Study

R Intiser, MH Nahid, MA Anwar… - AIUB Journal of Business …, 2023 - 116.206.57.42
Abstract Purpose of the Study: This research paper examines the usage of web based digital
writing assistant software amongst the undergraduate students of private universities in …

Predicting Adoption Intention of ChatGPT-A Study on Business Professionals of Bangladesh

MMH Emon - 2023 - researchsquare.com
This study examines the adoption intention of ChatGPT, an AI-based tool, among business
professionals. A sample of 350 participants was surveyed to gather data on demographic …

Significant Predictors Influencing the Adoption of ChatGPT Usage in the Academia in Sindh, Pakistan: Extension of UTAUT Model

HAS Masoomi, N Dharejo, ZA Mahar… - Pegem Journal of …, 2024 - mail.pegegog.net
The innovative ChatGPT AI-based application is considered a supplemental tool for learners
to assist and guide broader academic information and research opportunities in various …

Analyzing University Students' Attitude and Behavior Toward AI Using the Extended Unified Theory of Acceptance and Use of Technology Model

BN Obenza, JHS Caballo… - American Journal of …, 2024 - journals.e-palli.com
This quantitative study using Partial Least Square Structural Equation Modeling (PLS-SEM)
examined a structural model of the attitudes and behaviors of university students toward AI …

Study of Factors Affecting Intention to Use Artificial Intelligence by Marketers: A ChatGPT Case

A BesbesSahli, R Bennani - Advances in Digital Marketing in the …, 2025 - taylorfrancis.com
Artificial intelligence (AI) advancements have transformed the marketing environment,
providing novel solutions like ChatGPT to aid professionals in their regular work. This study …