We examined the magnitude of smokeless tobacco (SLT) use in India and identified policy
gaps to ascertain the priorities for SLT control in India and other high SLT burden countries …

Prevention of smoking uptake in young people is an essential public health target. We have
previously reported a systematic review and meta-analysis of the effect of exposure to …

Introduction Tobacco imagery in films and television increased in India after it ended
conventional tobacco advertising in 2004. The Ministry of Health and Family Welfare …

Background India's tobacco-free film and TV rules were implemented from 2012. To assess
the effect of the rules, we studied tobacco depictions in top-grossing Bollywood films …

Introduction Exposure to tobacco imagery creates a positive impression about smoking and
is associated with youth smoking uptake. Methods From the list of movies released during …

COMMUNICATION AND MEDIA EFFECTS ON HEALTH BEHAVIOR Page 238 CHAPTER 17
COMMUNICATION AND MEDIA EFFECTS ON HEALTH BEHAVIOR Sarah E. Gollust …

Background Positive portrayals of tobacco use in entertainment media can normalize and
perpetuate use. In 2012, the Government of India implemented the Tobacco-Free Film and …

Background Exposure to smoking in films is a recognised cause of smoking uptake among
children. In India, in an attempt to protect children, films containing smoking are required to …

Background Exposure to tobacco imagery in films causes young people to start smoking.
Popular Indian films contain high levels of tobacco imagery, but those that do are required …

METHODS A longitudinal survey of students, in grades 6 to 8 at baseline in 2017 and
grades 7 to 9 one year later in 2018, ascertained prospective incident susceptibility to …