Drivers of Purchase Intention in E-Commerce Live Streaming in China: Assessing the Mediating Role of Perceived Value Using the Modified Vam Model
H Feng, Y Wei - Journal of Law and Sustainable Development, 2023 - ojs.journalsdg.org
Objectives: This study primarily aims to develop an integrated framework, integrating
technological and socio-psychological dimensions while highlighting the mediating role of …
technological and socio-psychological dimensions while highlighting the mediating role of …
[HTML][HTML] Adoption of ChatGPT by university students for academic purposes: Partial least square, artificial neural network, deep neural network and classification …
Given the limited extent of study conducted on the application of ChatGPT in the realm of
education, this domain still needs to be explored. Consequently, the primary objective of this …
education, this domain still needs to be explored. Consequently, the primary objective of this …
PENGARUH EWOM, SOCIAL MEDIA USAGE, BRAND IMAGE DAN FIRM'S BRAND REPUTATION TERHADAP PURCHASE INTENTION
E Nurhayani, F Abadi - Jurnal Ilmiah Manajemen, Ekonomi, & …, 2024 - journal.stiemb.ac.id
Tujuan penelitian ini adalah mengidentifikasi pengaruh Electronic Word of Mouth, Social
Media Usage, Brand Image dan Firm's Brand Reputation terhadap Purchase Intention dan …
Media Usage, Brand Image dan Firm's Brand Reputation terhadap Purchase Intention dan …
Determinan Niat untuk Membeli Produk Skincare: Peran Mediasi dari Nilai yang Dipersepsikan
T Alvera, GM Saktiana - Jurnal Manajerial Dan Kewirausahaan, 2024 - journal.untar.ac.id
Tujuan penelitian ini adalah untuk menguji pengaruh pemasaran media sosial, citra merek,
E-WOM, dan nilai yang dipersepsikan pada niat untuk membeli serta pengaruh mediasi nilai …
E-WOM, dan nilai yang dipersepsikan pada niat untuk membeli serta pengaruh mediasi nilai …
Social Media Marketing and Product Quality on Purchase Intention of All-You-Can-Eat Restaurant
S Surianto, H Yulita, B Wijaya… - Jurnal E …, 2024 - jurnal.politeknik-kebumen.ac.id
Social media marketing is a technique for someone to carry out marketing activities through
social media or word of mouth, by promoting products to potential consumers in online …
social media or word of mouth, by promoting products to potential consumers in online …
Faktor TRUST Sebagai Penentu Niat Adopsi Mobile QRIS Dengan Value-Based Adoption Model Studi Kasus Di Provinsi Papua Barat
NP Ramadhani, DI Inan, CD Suhendra… - JSI: Jurnal Sistem …, 2023 - ejournal.unsri.ac.id
QRIS adalah sistem pembayaran yang menstandarkan seluruh pembayaran non tunai
dengan menggunakan media QR code. Di Provinsi Papua Barat trend penggunaan QRIS …
dengan menggunakan media QR code. Di Provinsi Papua Barat trend penggunaan QRIS …
TikTok marketing and influencer review on azarine sunscreen purchase intention: the mediation of brand image
D Suwandi, W Pebrianti… - Enrichment …, 2023 - enrichment.iocspublisher.org
This research aims to test how TikTok social media marketing and influencer reviews can
influence consumer interest in making purchases of azarine Sunscreen products with brand …
influence consumer interest in making purchases of azarine Sunscreen products with brand …
Pengaruh Social Media Marketing Terhadap Minat Membeli di Holiday Inn Resort Nusa Dua
R Damayanti, IHH Sihombing… - JRB-Jurnal …, 2024 - journal.univpancasila.ac.id
Perkembangan pengguna social media membuat perubahan besar terhadap dunia
pemasaran. Social Media Marketing memungkinkan organisasi mencapai tujuan …
pemasaran. Social Media Marketing memungkinkan organisasi mencapai tujuan …
Analysis of the influence of social media marketing and customer relationships on intention to purchase hand sanitizer products
G Bongso, W Jayadi, VD Silitonga - Jurnal Mantik, 2023 - iocscience.org
This research analyzes the medical equipment industry which focuses on hand sanitizers,
with the aim of analyzing the relationship between social media marketing and customer …
with the aim of analyzing the relationship between social media marketing and customer …
Examination the Influence of Grab Indonesia Social Media Marketing toward User Purchased Intention
Nowadays social media has revolutionized as the media that facilitate interaction and
information using User Generated Content (UGC). Due to this thing many people especially …
information using User Generated Content (UGC). Due to this thing many people especially …