Purpose This review aims to put forth a conceptual understanding of greenwashing. It also
identifies the antecedents and consequences of customer perceptions of greenwashing in …

The healthcare industry is increasingly interested in using the power of hospitality to improve
the patient experience. However, the conceptual understanding of hospitality in healthcare …

Purpose Health tourism is a relatively new branch of international tourism that has
developed more rapidly than other tourism sectors in recent years. This study aimed to …

The global outbreak of the COVID-19 pandemic in 2020 has raised awareness of the
importance of physical, mental and spiritual wellness, and many consumers (tourists) are …

This study assessed various aspects of the wellness tourism experience in Thailand. A
survey was conducted with a sample of 420 Chinese tourists. The findings revealed …

Purpose The main objectives of this study are to (1) explore underlying components and
attributes of travel applications that influence traveler usage intention and (2) investigate …

Scholarship on wellness tourism has experienced exponential growth. Despite this, limited
studies have explicitly examined how the perceived destination restorative qualities of a …

This study examines the underlying mechanism of cognitive dissonance in medical tourism
and its impact on tourist behaviors, which is yet under-explored in the extant literature. Study …

This study drew upon social exchange and place attachment theories in adopting an
integrative analytical approach to examine local resident perceptions of medical tourism …

This study aims to select the ideal mixture of small and medium-sized destinations and
attractions in Thailand's Ubon Ratchathani Province in order to find potential wellness …