The augmented reality marketing: A merger of marketing and technology in tourism

SS Dadwal, A Hassan - Mobile computing and wireless networks …, 2016 - igi-global.com
This chapter elaborates on augmented reality marketing (ARM) as a digital marketing
campaign and a strategic trend in tourism and hospitality. The computer assisted …

Augmented reality as an emerging application in tourism marketing education

A Hassan, T Jung - Virtual and Augmented Reality: Concepts …, 2018 - igi-global.com
Augmented Reality (AR) as an advanced format of Virtual Reality (VR) becomes widely
available in numerous appliances, mainly in mobile devices like Smartphones or wearable …

Augmented reality: applications and implications for tourism

E Özdemir, S Kılıç - … of research on technological developments for …, 2018 - igi-global.com
Technological advances have had an impact on many industries as well as the tourism
industry. Augmented reality applications, one of the emerging new technologies in recent …

[HTML][HTML] Review of Tourism Sciences

ER Lopes, CG Marques, D Ramos - jotr.eu
The art of tinsmithing is one of the expressions of craftsmanship that was been around for
several centuries, although with the industrial procedures and with the advent of new and …