This study was conducted to define detailed factors by combining the factors of SNS (social
network services) information attributes and dual processing process theory and to …

Present study was performed to identify the effects of SNS WOM characteristics on attitude
and purchase intention as perceived in restaurant participants and to confirm the moderating …

The development of mobile social networking service (SNS) triggers the growth of social
commerce industry. Customers rely considerably on electronic word of mouth (eWOM) to …

소셜미디어인 동영상콘텐츠 플랫폼은 높은 몰입도와 이용 편이성 그리고 제약이 낮은 제작
환경으로 다양한 콘텐츠 생산 수단으로 활용되고 있다. 하지만 기존 소셜미디어 관련 연구들은 …

본 연구는 SNS 상에서 사회적 자본이 외식 상품 구매 시 구매의도와 구전의도에 미치는
영향력을 살펴보고자 하였으며, 사회적 자본과 구매의도 및 구전의도 간에 외식 상품에 대한 …

The purpose of this study is to examine a moderating effect of demographic factors on the
relationship between the importance of media elements and their propensity of utilization …

The purpose of this study is to examine the relationships among vividness, consensus,
reliability, homogeneity, ties and acceptance of WOM (Word Of Mouth), consumer attitude …

본 연구는 외식업체에 관한 SNS 정보를 접한 기혼여성 소비자가 지각하는 생동감, 동의성,
신뢰성, 동질성, 유대관계와 구전정보수용, 소비자 태도, 구전정보의 SNS 재전달, 구전정보의 …

This study aims to present meaningful implications for efficient operation of SNS marketing
that can enhance the brand value of skin care shops and increase consumers' purchasing …

This study was to examine how consumption value of female consumers affects impulse
consumption and purchase satisfaction when they buy bakery goods, present specific …