The present research focuses on the interplay between two common features of the
customer service chatbot experience: gaze direction and anthropomorphism. Although the …

The presence of fake news via Internet media compels researchers and practitioners to
understand the consequences of this phenomenon on marketing activities. Surprisingly, no …

Online product recommendation (OPR) provided by product recommender systems as well
as consumers is a crucial service in social shopping communities (SSCs) for improving …

This article reviews a wide range of functional magnetic resonance imaging (fMRI) studies
conducted in the field of consumer neuroscience to (1) highlight common interpretative …

The present research conceptualizes customer care activities as the process through which
retailers satisfy consumers' needs by means of a set of interconnected services and address …

This study aimed to perform a systematic literature review in order to identify the advances in
consumer behaviour research using neuromarketing. Therefore, the methodology proposed …

Brand betrayal is a state evoked when a brand with which one has previously established a
strong self–brand connection fractures a relationship by engaging in a moral violation. We …

Purpose The purpose of this study is to examine how consumer personality trait
impulsiveness influences trustworthiness evaluations of online-offers with different trust …

The present study investigates the impact of advertisement authenticity and the role of
various latent variables in determining customers' pro‐environmental behavior. Data have …

A key aspect of online ads that has not been systematically studied by the computer security
community is their visible, user-facing content. Motivated by anecdotal evidence of …