Building on the foundational study conducted by Abeza et al., this work extends the
investigation by critically reviewing social media research in sport studies published from …

Research question: The purpose of this scoping review is to explore the extant literature
devoted to elite athlete activism, advocacy, and protest. Three research questions guided …

Despite extensive research in service industries, fine-grained explorations of customer
experience within spectator sports remain limited. This study pioneers a transfer learning …

In tandem with the burgeoning popularity of social media research in the field of sport
communication and marketing, we are witnessing a concomitant rise in its epistemological …

This study explores sentiments towards the World ESports Association (WESA) within a
Counter-Strike Reddit community. Esports communities have not embraced the various self …

The current study explored the thematic framing of the 2022 Beijing Winter Olympics on X
(Twitter), examining how these thematic frames and audience engagement varied across …

An increasing number of athletes are speaking out on different social issues. There is also a
growing acceptance and expectations of athletes utilizing their influence to push for social …

This study examines the public's perceptions of a speech delivered by FIFA's president in a
press conference one day before the Qatar 2022 FIFA Men's World Cup. In total, 34,714 …

The study considers Raven Saunders' protest at the Tokyo 2020 Olympics (creating an X
with raised arms on the podium of the medal award ceremony as a symbol of support for …

This research focused on better understanding how social media are used in politics in the
context of dividing historical event such as the Martial Law in Poland in 1981. A mixed …