Increasingly, consumers engage in health information seeking via the Internet. Taking a
communication perspective, this review argues why public health professionals should be …

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the
history and development of entertainment-education. This approach to communication is the …

Most past studies of entertainment‐education programs have not provided an adequate
theoretical explanation of the process through which community members enact system …

The present article explores the role that audience involvement plays in the effectiveness of
entertainment—education programs. Utilizing data from a popular 104—episode …

This article derives a set of hypotheses to explain how drama can affect the behavior of the
audience. First, theories of drama explain how to create a drama that involves the audience …

Research has consistently demonstrated that a woman is more likely to be abused by an
intimate partner than by any other person. Many negative health consequences to the …

This chapter explores the scholarship and practice of communication for development and
empowerment in the Third World. The exercise of explicating theories, concepts, and …

Intercultural communication and development communication as areas of academic inquiry
began in the 1950s and the 1960s. Whereas the main focus of intercultural communication …

The idea of combining entertainment with education goes as far back in human history as
the timeless art of storytelling. For thousands of years, music, drama, dance, and various folk …

To estimate the impact of a mass media campaign to promote contraceptive use, a national
longitudinal sample survey was conducted in September 1995 and March 1996. Recall of at …