Food waste and upcycled foods: can a logo increase acceptance of upcycled foods?

S Bhatt, H Ye, J Deutsch, H Jeong… - Journal of Food …, 2021 - Taylor & Francis
Upcycled foods, made from ingredients that are generally discarded, are a promising new
category of foods that could help reduce food waste. However, the commercial success of …

Differentiating price sensitivity from willingness to pay: role of pricing in consumer acceptance of upcycled foods

S Bhatt, J Deutsch, R Suri - Journal of Food Products Marketing, 2021 - Taylor & Francis
The problem of food waste continues to plague the world. Upcycled foods, made from
ingredients remaining from the manufacturing of other food products, are a partial solution to …