Digital transformation and resultant business model innovation have fundamentally altered
consumers' expectations and behaviors, putting immense pressure on traditional firms, and …

Omni-channel retailing is a popular strategy in a new retailing era when digitalization, social
media, big data and other emerging technologies (eg, Artificial Intelligence (AI), virtual reality …

Transformative changes in the societal and service context call out for the service discipline
to develop a coherent set of priorities for research and practice. To this end, we utilized …

Consumers have traditionally made purchase decisions at the store shelf, giving institutional
brick-and-mortar retailers great power to learn about and influence behaviors and …

In the future, artificial intelligence (AI) is likely to substantially change both marketing
strategies and customer behaviors. Building from not only extant research but also extensive …

This paper proposes that institutional investor ESG activism affects corporate green
innovation through two attention mechanisms: intra-firm allocation of attention and inter-firm …

The study examines sustainable digital transformation aspects, comprehensively unpack
their nature and implications to digital marketing firms' ambidexterity. Sustainable digital …

In today's digitalized world, technologies such as the Internet of Things (IoT) and smart
connected objects (SCOs) are moving to the forefront and have given rise to fundamental …

All marketing capabilities can be enabled by technology. One such technology–artificial
intelligence (AI)–holds significant potential for enabling marketing capabilities. While …

Artificial intelligence (AI)-powered autonomous vehicles (AVs) are one of the most highly
anticipated technological advancements of our time, with potentially wide-ranging social …