Segala puji bagi Allah SWT sang penguasa semesta alam yang Maha Pengasih dan Maha
Penyayang yang senantiasa menuntun langkah-langkah kami menuju perbaikan diri untuk …

Purpose–This paper aims to undertake an empirical study to investigate the nature and
magnitude of potential benefits that accrue to firms that have a high level of brand …

As the most recent approach of communication management, the integrated marketing
communication (IMC) programmes, enhanced by the advancements in information and …

The overall objective of this paper is to build upon previous empirical research into
integrated marketing communications (IMC) and to provide guidelines for future research. A …

The purpose of this study is to empirically examine the inter‐related relationships among
various branding issues such as brand orientation, brand re‐positioning, brand performance …

Recently there has much interest in the role of marketing contributing to firm performance.
However, in practice, because of implementation difficulties intended strategy often falls …

Potenciada por los avances en las tecnologías de información y comunicación (TIC), la
comunicación integrada de marketing (CIM) despierta interés de académicos y practicantes …

Purpose Personal branding becomes a new in-demand skill for all professionals today. To
be well-known helps to achieve success in the networked business environment. Personal …

An empirical study of the antecedents and consequences of brand engagement | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

The concept of integrated marketing communications (IMC) has received considerable
attention in the marketing literature over the past decade. Boosted by advancements in …