Over the past two decades, the multidimensional model of quality attributes that is often
referred to as “Kano's theory of attractive quality”(Kano et al. 1984) has gained increasing …

Services marketing research increases in both intensity and relevance as services
contribute an increasing share of the world's economy and as firms and their customers …

There is an ongoing debate over the activities of brands and companies in social media.
Some researchers believe social media provide a unique opportunity for brands to foster …

Social media based brand communities are communities initiated on the platform of social
media. In this article, we explore whether brand communities based on social media (a …

Using social practice theory, this article reveals the process of collective value creation
within brand communities. Moving beyond a single case study, the authors examine …

Although researchers and practitioners in the field of e-commerce are now paying more
attention to online customer loyalty, the focus previously was on overall customer …

Purpose–The purpose of this paper is to investigate empirically the relative emphasis
accorded by members of a brand community to identification with that community and …

This research examines the role that brand community plays in the relationship between
brand identification and brand loyalty. A theoretical framework was developed and tested …

Consumer reviews are accessible to a huge number of readers online, and thus this
electronic word of mouth can affect product performance. This research uses template …

Product lifecycle management (PLM), a strategic business system allows more effective
communication among different groups at dispersed locations to share ideas and access …