Over the past two decades, research testing regulatory focus theory has made multiple
contributions to understanding better many different psychological issues. In this article, we …

This article reviews the current state of the regulatory focus literature as it relates to
consumer behavior, with a special emphasis on the goal pursuit processes that naturally …

Many recent corporate scandals have been described as resulting from a slippery slope in
which a series of small infractions gradually increased over time (eg, McLean & Elkind …

Decision inertia is the tendency to repeat previous choices independently of the outcome,
which can give rise to perseveration in suboptimal choices. We investigate this tendency in …

Goal-setting theory is one of the most researched and practically applied theories in the field
of organizational behavior. A core tenet of this theory is that specific and challenging goals …

Although theory suggests that regulatory focus fluctuates within person and such fluctuations
impact employee well‐being, there is little empirical investigation of such propositions …

This chapter explores the motivational dynamics of the promotion and prevention systems
outlined in regulatory focus theory (Higgins, 1997). It includes a review of the core tenets of …

Although morality has long been considered an important and integral element of
organizational life for employees, research has suggested that moral considerations reduce …

Governments, institutions, and brands try various intervention strategies for countering
growing cyberbullying, but with questionable effectiveness. The authors use hypocrisy …

根据调节焦点理论, 人们在实现目标的过程中存在两种调节焦点: 促进焦点驱动人们关注理想,
防御焦点驱动人们避免失误. 虽然调节焦点理论源自社会心理学, 但近年来却越来越多地被用于 …