Recreational facilities are widely regarded as one of the largest sources of and contributors
to the tourism of countries worldwide. Given this, this study aimed to examine adults' general …

Nowadays the development of fashion business shows a significant growth. Besides the
trend of millennial generation who has consumptive behavior and modern life style and …

DOI: 10.52932/jfm. vi3. 475 This study examines the moderating role of digital transformation
in the relationship between corporate restructuring and firm performance in manufacturing in …

The purpose of this paper is to explain the unique role of organizational cynicism, cronyism
and ingratiation by delving into knowledge from different theories and models. To …

Smartphones are a technology that is developing very rapidly in Indonesia. Smartphones
were once considered a luxury item, but as time goes by, smartphones have become an …

Purpose: Hospitality branding is an essential issue because of the increasing importance of
the brand. The aim of this study was to identify the current state of research on hotel brand …

Tóm tắt This study examines factors affecting the intention to purchase technology products
on e-commerce platforms of university students in Ho Chi Minh City, Vietnam, including …

Choice to visit, invest, live, study, work in a country, or buy country products, and attend
events in a given country can be attributed to a countries brand equity, and this contributes …

La investigación tiene como objetivo establecer la relación que presenta el marketing mix
en la decisión de compra de los clientes del sector mueblería del Parque Industrial de Villa …

La presente investigación tuvo como objetivo general determinar la relación entre el
marketing mix y el comportamiento del consumidor de ropa para damas en tiendas …