The service productivity literature has grown remarkably over the last two decades and has gathered substantial knowledge. However, with the gradual acceleration of knowledge …
HY Hsu, FH Liu, HT Tsou, LJ Chen - Journal of Business & Industrial …, 2019 - emerald.com
Purpose Technology has been central and has made service innovations technically feasible and economically viable. Top management support, however, plays an important …
T Dotzel, V Shankar - Journal of marketing, 2019 - journals.sagepub.com
Many firms introduce both business-to-business service innovations (B2B-SIs) and business- to-consumer service innovations (B2C-SIs) and need to better allocate their resources …
Despite the growing importance of the service industry in modern economies, research on service innovation success has been far less prolific than has work on product innovation …
In the context of microfirms, this paper analyzes whether the link between the three aspects involving innovative activities—R&D, innovative output, and productivity—hold for …
Digital transformation (DT) is a major challenge for traditional companies. Despite the term, DT is relatively new; its substance is not: a whole stream of research has examined the …
Despite service productivity's scholarly prominence and practical relevance, past research in marketing has primarily adopted isolated perspectives from which disjointed empirical …
Purpose Research on entrepreneurial orientation (EO) seeks to understand the EO– performance relationship. However, at a strategic level, performance relates to a competitive …
This study examines how firms' innovation practices affect ideation and knowledge codification. Building on previous studies of service innovation, we develop a hierarchic …