In the era of tough competition, the customer's emotional attachment to brand plays a vital
role to the successes and failures of enterprises. Specifically in the case of doing business …

Consumer reactions to goods and services are not just positive. Sometimes, after using a
certain brand, there are situations in the person that have a negative aspect. These …

The aim of this study is to determine the effects of experiential avoidance, moral avoidance,
and identity avoidance on brand hate. In addition, this study of brand hate, brand revenge …

Brand attachment plays a vital role in the success and failure of the company. Brands have
to deal with the reactions caused by the negative emotions of consumers. The aim of this …

Safety policies are implemented in the organizations to reduce occupational accidents and
prevent waste of resources. Numerous measures will reduce the failure to implement …

MARKA İLETİŞİMİ TÜM BOYUTLARIYLA MARKA VE TÜKETİCİ ETKİLEŞİMİ Page 2 MARKA
İLETİŞİMİ TÜM BOYUTLARIYLA MARKA VE TÜKETİCİ ETKİLEŞİMİ Editörler: M. Nur ERDEM …

وابستگی عاطفی مشتریان به برند در موفقیت‌ها و شکست‌های شرکت نقش مهمی دارد. برندها باید با
مشکلات و اقدامات ناشی از احساسات منفی مصرف‌کنندگان کنار بیایند. هدف این پژوهش بررسی …‎