Purpose–The purpose of this study is to present an overview of digital multimedia
broadcasting (DMB) and to explore the users' perception on DMB cellular phone or …

Purpose–The purpose of this paper is to identify and redefine the categories of covert
advertising, to demonstrate the covert aspects of advertising in the press, to provide a high …

There is growing concern about the role of technological exclusion on deepening economic,
political and social inequalities. Many people do not have PC-based Internet access either …

Purpose–The purpose of this paper is to analyze the adoption of IP Television (IPTV) as a
distribution channel. The authors test the effects of its features, such as personalization and …

Reward-based crowdfunding is an emerging financing channel for entrepreneurs to raise
money for their innovative projects. How to screen the crowdfunding projects is critical for …

Since the mid-1990s, due to the worldwide spread of the internet, the new frontier of E-
commerce has evolved from narrowly defined E-commerce to M-commerce and T …

Though the recent revolution in digital processing ushers the broadcasting industry into a
new era, the interactive television (iTV) has been regarded as the third generation of …

The iTV service was too conceptually nebulous to readily comprehend. It was variously
mistaken as referring to a network television service and a digital television service. To avoid …

Since the early 1960s, many innovations on information technology-enabled services (IISs)
that fulfill underserved customers and create competitive advantages for firms have been …

La convergencia de las comunicaciones de banda ancha y la televisión, apuntan al
surgimiento de nuevas tecnologías como la Televisión Inteligente (Smart TV). Esta …