The telecommunication company functioned in the market with extremely high
competitiveness. Attracting new customers needs 5-10 times more expenses than …

Marketing has proven to be an important asset to every business, and the growth of digital
platforms has made it even more crucial, which makes the use of tools to measure and guide …

The paper describes the marketing mix modeling results for companies in nonfood retailing.
The main objectives of the research are to demonstrate the viable way of making effective …

Purpose: This article aims to investigate the influence of pricing and distribution on the level
of satisfaction and purchase decisions among consumers of pharmaceutical products in …

Objectives: The task of the work was to develop models for servicing the queue of visitors in
a pharmacy, conduct simulations for a different number of pharmaceutical care points on the …

The paper contains a description of the key twelve principles of advertising planning, which
can be used in the period of media strategy preparation. Such principles will help to solve …

The paper contains the results of marketing mix modeling for Ukrainian retail in conditions of
the COVID-19 crisis. The main goals of the research are modeling the level of traffic to the …

The research contains a description of 12 principles of media planning, which will help to
solve the tasks of media mix selection and strategic work with different media tools. The …

Marketers seek to properly measure the effectiveness of different marketing channels. The
purpose of this research report is to optimize a business's marketing budget through a …