Purpose From the signaling theory perspective, the current study explores various drivers of
brand transparency and its effect on users' interactions with food delivery apps …

This research, utilizing the technology-organization-environment (TOE) framework, aimed to
examine the roles of technological competence, top management support, coercive …

Considering that food is a critical factor for a healthy population, social media analysis of
discussions about this area is very important to understanding people's behavior. This …

Artificial intelligent technology is rapidly transforming the fitness apps landscape by applying
data mining technologies within given parameters. These wide-ranging AI-enabled services …

Purpose This study aims to empirically examine the relationship between Internet use and
personal privacy risk perceptions, the mediating effect of trust and the moderating effect of …

We currently live in a technological age, and in continuous growth. Within this age, social
networks have emerged as a way of communicating and creating value in branding. Sports …

This study aims to analyse the influence of social media marketing on brand loyalty, brand
trust, and value co-creation in the business of fresh fish stock providers based in Semarang …

Businesses heavily depend on social media to engage with customers, utilizing various
platforms for interaction, feedback, and promoting products. The influence of social media on …

This study explores the potential of virtual communities of practice (vCoPs) in fostering
leadership growth that aligns with the diverse needs and challenges faced by school …

This study aimed to investigate how perceptions of TikTok content creators' credibility affect
customers' intentions to engage with restaurant-related TikTok content and purchasing …