The purpose of this study was to assess the scope and status of public diplomacy research
by public relations scholars between 1990 and 2014. The work examined authorship …

The research aims to study the effect of sales promotion on the purchase quantity and
recommend sales promotional means and methods that could improve sales for retail sector …

This case study of the re-branding of ROM candy in Romania provides an understanding of
the role of corporate communications in enhancing perceptions of a transitional country's …

Public relations is, by design, the least visible of the persuasive industries. It operates
behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep …

The public relations profession positions itself as expert in building trust throughout global
markets, particularly after crisis strikes. Successive crises have tainted financial markets in …

This study explores corporate citizenship as a component of corporate social responsibility
(CSR) and considers how corporations may work as nonstate actors in diplomatic efforts …

Purpose: The purpose of this paper is to investigate how the adoption of the customer
intimacy strategy can enhance organisational performance through the mediating role of …

The present global financial/economic crisis affects virtually the whole world and has
brought to light a neglected economic context in public relations. To anyone familiar with the …

This study challenges the validity of a role for public relations (PR) as 'trust strategist'in
global financial markets, by reframing trust, power and PR. The reframing takes place in …

In the global economy of the 21st century, the production of information and technology and
the process of its transformation into economic benefit have become the most important …