“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature

RM Dangelico, D Vocalelli - Journal of Cleaner production, 2017 - Elsevier
Over the past decades, environmental sustainability has raised at the top of the international
political agenda and has been recognized as a key driver of innovation. As a result, the …

[HTML][HTML] The adverse impact of corporate ESG controversies on sustainable investment

R Xue, H Wang, Y Yang, MK Linnenluecke, K Jin… - Journal of Cleaner …, 2023 - Elsevier
Global businesses are facing increasingly significant climate risks. Firms with ESG
controversies will likely suffer from higher financing costs and inadequate investment …

Craving gains and claiming “green” by cutting greens? An exploratory analysis of greenfield housing developments in Iskandar Malaysia

E Tateishi - Journal of Urban Affairs, 2018 - Taylor & Francis
Housing developments constructed in Nusajaya for the Iskandar Malaysia (IM) project, a
massive green urban project in Malaysia, are analyzed here as an example of urban …

Impact of green washing on consumers and businesses

J Kaur, K Budhiraja, N Gupta - … on Application of AI and Statistical …, 2023 - books.google.com
The degree to which ethical values are ingrained in an organization's culture is one of the
key variables influencing its performance. In the long term, clients develop loyalty and trust …

Consumers' lifestyle of health and sustainability as determining factor of purchase behaviour for sustainable products: an empirical analysis

M Matharu, R Jain, S Kamboj - Global Business and …, 2021 - inderscienceonline.com
Sustainability and environmentally conscious behaviour towards sustainable products are
emerging research areas in India. There is dearth of research to understand Indian …

Development of multi-item measurement scale for green consumer behaviour

M Bhatia, A Jain - International Journal of Society Systems …, 2017 - inderscienceonline.com
The purpose of this research is to develop a multi-item instrument, Green Consumer
Behaviour Scale, for the assessment of green behaviour of the consumers. The authors …

Gestión del conocimiento para el diseño de estructuras de información sobre Mercadotecnia Verde en segmentos de Jóvenes Consumidores

MC Lozano Ramírez - El periplo sustentable, 2018 - scielo.org.mx
Este documento presenta los resultados de un estudio cuyo objetivo fue identificar las
estructuras de información sobre Mercadotecnia Verde (MV) en segmentos de Jóvenes …

ENVIRONMENTAL AND SOCIAL REPORTING IN CRISIS: LESSONS FROM ESG CONTROVERSIES AND SCANDALS

A Irfan, R Suminaringtias - J-MIND (Jurnal Manajemen Indonesia), 2024 - ojs.unimal.ac.id
Issues such as economic crisis, global warming, ideas of sustainability and governance
have seen strong growth and improvement in the industry. The ESG (environmental, social …

Revisiting Green Marketing Implementation in Halal Cosmetic Brands

IDC Arifah - Al-Uqud: Journal of Islamic Economics, 2020 - journal.unesa.ac.id
The growing green consumer who selecting products that socially and environmentally
ethical products, encourages cosmetics producers in Indonesia to produce more …

Green Trust Perceptions of Eco-Labels

R Dupont - 2020 - stars.library.ucf.edu
Abstract Sustainability in the United States trends a new marketing demand for eco-labels
yet brands often skip regulation to obtain these labels and break consumer trust. The country …