This paper aimed at identifying the effects of atmosphere on the consumer purchase
intention in international retail chain outlets of Karachi, Pakistan. This was the first study …

The success of retail business is influenced by its fast response and its ability in
understanding consumers' behaviors. Analysis of transaction data is the key for taking …

With rising competition in the apparel retail industry in India, multi-brand outlets need to
create a particular store image in consumers' minds to ensure consumer loyalty and sales …

Visual merchandising is an extremely important element as the first visual cue that affects
buying behavior of customers. This study aims to identify determinants of visual …

Food service industry is growing rapidly as a result of the changing consumer lifestyle. The
food service industry is highly competitive due to the increasing number of new entrants …

Penelitian ini bertujuan untuk mengetahui atmosfer yang seperti apa yang dipertimbangkan
oleh para pelanggan sebelum mengunjungi kafe di Kota Surabaya. Penelitian ini …

This study aims to develop propositions about the factors that influence the purchase
intention of private label products. These factors are: in-store promotion, visual …

In today‟ s highly competitive business environment, service quality has become one of the
major determinants of customer satisfaction. It has also become the key to sustainable …

Sri Lankan supermarket industry has being rapidly growing over the past few years in terms
of size and number of outlets. The success of a supermarket is driven both by the service …

The principal objective of this project was to investigate the effect of Visual merchandising
on customer impulse buying behavior in retail stores in Sudan. This study employed …