Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust
MW Li, HY Teng, CY Chen - Journal of Hospitality and Tourism …, 2020 - Elsevier
Customer engagement has been recognized an essential determinant of brand loyalty.
However, the psychological mechanism of customer engagement has rarely received full …
However, the psychological mechanism of customer engagement has rarely received full …
Social media marketing activities and brand loyalty: A meta-analysis examination
B Ibrahim - Journal of Promotion Management, 2022 - Taylor & Francis
This research investigates the robustness of the relationship between social media
marketing activities (SMMA) and brand loyalty (BL). This relationship is examined based on …
marketing activities (SMMA) and brand loyalty (BL). This relationship is examined based on …
How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand …
The presence of brands on social networking sites is raising the competitive bar and
providing opportunities for consumers to experience products and services. In this sense, it …
providing opportunities for consumers to experience products and services. In this sense, it …
Antecedents involved in developing fast-food restaurant customer loyalty
Purpose This study aims to simultaneously examine the interrelated influence of
antecedents involved in developing fast-food restaurant customer loyalty. A conceptual …
antecedents involved in developing fast-food restaurant customer loyalty. A conceptual …
Do privacy stress and brand trust still matter? Implications on continuous online purchasing intention in China
The COVID-19 pandemic has given rise to unprecedented transformations in consumer
behaviour. Less is known about how consumers react to privacy stress while being …
behaviour. Less is known about how consumers react to privacy stress while being …
Exploring the relationships among brand experience, perceived product quality, hedonic value, utilitarian value, and brand loyalty in unmanned coffee shops during …
JH Bae, HM Jeon - Sustainability, 2022 - mdpi.com
This study aims to find the antecedents that enhance consumer value and brand loyalty to
unmanned coffee shops (UCS) that provide unmanned services during the COVID-19 …
unmanned coffee shops (UCS) that provide unmanned services during the COVID-19 …
Effect of online social media marketing efforts on customer response
It has been a challenge to map the efficacy of marketing communications in building
stronger brands on social media. Given the paucity of research in this area, the present …
stronger brands on social media. Given the paucity of research in this area, the present …
Applying uses and gratifications theory to understand customer participation in social media brand communities: Perspective of media technology
S Kamboj - Asia Pacific Journal of Marketing and Logistics, 2020 - emerald.com
Purpose The purpose of this paper is to investigate how various gratifications obtained in the
social media context affect customer participation, and its sequential effect on brand trust …
social media context affect customer participation, and its sequential effect on brand trust …
What s-commerce implies? Repurchase intention and its antecedents
Purpose The purpose of this paper is to examine the impact of social commerce (s-
commerce) cues (ie trust, compatibility, reliability and responsiveness) on repurchase …
commerce) cues (ie trust, compatibility, reliability and responsiveness) on repurchase …
Who loves to forgive? The mediator mechanism of service recovery between brand love, brand trust and purchase intention in the context of food-delivery apps
Purpose This study investigates the mediating role of service recovery between brand love
(BL), brand trust (BT) and purchase intention in the context of food-delivery apps …
(BL), brand trust (BT) and purchase intention in the context of food-delivery apps …