When do social media users click on sponsored content or intend to visit the website at a
later time? A qualitative comparative analysis (QCA) using arguments based on herd theory …

Social learning is the updating of beliefs based on observation of others. Such observation
can lead to efficient aggregation of information, but also to inaccurate decisions, fragility of …

Understanding the role of influencers on live streaming platforms: when tipping makes the
difference | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Consumers' postpurchase evaluations have received much attention due to the strong link
between ratings and sales. However, less is known about how herding effects from …

Despite extensive research on user behaviours in free‐to‐play games, what motivates users
to purchase in‐game items is still not well understood. We classify game affordances, gamer …

This study investigated the existence of peer effects in the diffusion of clean cooking fuels
among rural households in China and identified the mechanisms by which these peer …

Users are increasingly sharing their product interests and experiences with others on e-
commerce websites. For example, users can “tag” products using their own words, and …

Social media platforms are facing increasing tensions in balancing the desire to maintain
freedom of expression with limiting the spread of fake news and misinformation. This study …

Despite a growing body of research that has investigated the impacts of social effect on the
amount pledged in crowdfunding, some questions remain unclear. How does herding …

It is widely accepted in word-of-mouth (WOM) research that weak ties have a greater macro-
level impact than strong ties on the spread of WOM and that marketers should thus …