The use of resource-based theory (RBT) in marketing research has increased by more than
500% in the past decade, which suggests its importance as a framework for explaining and …

As the worldwide market share of private label brands (PLBs) increases, the importance of
PLB-related research increases. Previous PLB-related literature reviews–none published …

This paper presents some significant empirical findings about generational cohorts and their
shopping behavior. Marketing has long relied on the use of market segmentation. While birth …

Considering the increase of the store brand's market share globally, the present study
addresses the following question:“Does the consumer product perceived quality influence …

The growing sales of private labels (PLs) pose significant challenges for national brands
(NBs) around the world. A major question is whether consumers continue to be willing to pay …

The present research examines the relationship between consumers' tendencies to buy
compulsively and their response to price based on a survey of customers of an Internet …

Purpose–Store brands represent an important part of the consumer goods market and a
prominent research area. The purpose of this paper is to address a well‐defined problem of …

The authors investigate whether, and to what extent, marketing conduct varies over the
business cycle and how this contributes to the growing popularity of private labels. To …

The present study explores some marketing mix effects on private labels brand equity
creation. The research aims to study the effect of some elements under retailer's direct …

Channel sharing is an important marketing strategy for giant retailers who sell their own
store brands and resell national brands for cooperative manufacturers simultaneously. To …