Convincing healthy people that they are sick and require medicines can enormously expand
the market. Disease mongering can turn ordinary ailments like baldness into medical …

Educating Health Professionals about Drug and Device Promotion: Advocates'
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It is known that interaction between pharmaceutical companies and medical professionals
may lead to corruption of professional values, irrational use of medicine, and negative …

For any business a key strategy is to sell a product to the widest possible market. The
pharmaceutical industry is no different–the profit of a company will be significantly increased …

INTRODUÇÃO: Após a Segunda Guerra Mundial, a indústria farmacêutica (IF) consolidou-
se como importante e lucrativa atividade econômica. Considerando que os prescritores são …

A lógica que norteia o método desta pesquisa está na compreensão de que a Vigilância
Sanitária (área onde se inserem as ações reguladoras da propaganda de medicamentos) é …

Objective. To evaluate the impact of an educational module on students' self-efficacy when
analyzing the content of promotional drug brochures (PDBs) and to assess the students' …

The promotional activities of the pharmaceutical industry affect the behaviour of pharmacists.
The aim of this study was to determine the opinions of pharmacy students on pharmaceutical …

Convencer gente sana de que esta enferma o aquellas que presentan una dolencia leve de
que están muy enferma, es parte de las políticas de promoción y ampliación de mercado de …

Introdução: O crescente fenómeno de promoção da doença (disease mongerig) está a
transformar a saúde num bem de consumo, apoiando-se em estratégias, entre as quais as …