Increased community awareness on various environmental problems has changed
consumers' behaviors and induced purchasing decisions on green products. Applying the …

El precio siempre se ha relacionado con la perspectiva económica. Sin embargo, la noción
de que el consumidor posee un conocimiento racional de los precios es visto como un …

This study uses a multidimensional unfolding approach to examine the preference patterns
of UK consumers for domestic products and those originating from specific foreign countries …

This paper provides greater substance to destination image research by contextualizing and
expanding the scope of relevant constructs through the use of knowledge gained in product …

Mounting empirical evidence shows that consumers often associate brands with the wrong
country of origin (COO) or are unable to classify a brand to any COO. In this study, the …

Purpose The purpose of this paper is to analyze how national stereotype, country of origin
(COO), and fashion brand's images influence consumers' brand evaluations and purchase …

This study investigates the respective influences of price and country of origin as extrinsic
cues on consumer evaluations of wine quality when all intrinsic cues are experienced …

Purpose–The purpose of this paper is to present an extended version of the Elaboration
Likelihood Model (ELM‐model) to explain and predict which of the four cognitive processes …

The effects of organics and country of origin (COO) on consumers' food choices have mostly
been investigated separately. In order to investigate the joint effect of these two credence …

The country-image discourse model provides an alternative theoretical framework to explain
the meaning of country-of-origin (COO) effects. Unlike previous work, this research relies on …