Purpose–The purpose of this paper is to review, critique and develop a research agenda for
the Elaboration Likelihood Model (ELM). The model was introduced by Petty and Cacioppo …

Attitudes have been a central topic in social psychology from its early beginnings. But what
exactly are attitudes, where do they come from, and how can they be modified? The overall …

This exploratory research examines how the COVID-19 pandemic led to increases in
consumers' social media marketing behaviors in the United States (US). Previous research …

• Why do people behave and think the way they do?• What makes people choose certain
products and services?• How does consumption affect our everyday lives? Informed by …

Fake news (ie, misinformation) on social media has sharply increased over the past years.
We conducted an experiment collecting behavioral and EEG data from 83 social media …

How Behavior Spreads: Page 1 International Journal of Applied Behavioral Economics
Volume 10 • Issue 1 • January-March 2021  Copyright©2021,IGIGlobal.CopyingordistributinginprintorelectronicformswithoutwrittenpermissionofIGIGlobalisprohibited …

Social engineering attacks have posed a serious security threat to cyberspace. However,
there is much we have yet to know regarding what and how lead to the success of social …

The need for cognition refers to people's tendency to engage in and enjoy thinking and has
become influential across social and medical sciences. Using three samples from the United …

Purpose The purpose of this study is to assess the mediating role of brand trust and
commitment in the relationship of brand engagement and brand experience with brand …

Change is inevitable. As such, all global economies are susceptible to being impacted by a
catalyst capable of altering the economy as well as the behaviours of consumers within that …