Silver bullet or millstone? A review of success factors for implementation of marketing automation

D Murphy - Cogent Business & Management, 2018 - Taylor & Francis
With a current market size of more than $11 billion, expected to double within 5 years, more
businesses are expected to acquire, implement, and update marketing automation systems …

How does incorporating ChatGPT within a firm reinforce agility-mediated performance? The moderating role of innovation infusion and firms' ethical identity

A Talaei-Khoei, AT Yang, M Masialeti - Technovation, 2024 - Elsevier
The expansion of ChatGPT has sparked substantial discussions on the capabilities of
generative artificial intelligence AI to profoundly reshape the business environment …

How to create personas: Three persona creation methodologies with implications for practical employment

BJ Jansen, SG Jung, L Nielsen, KW Guan… - Pacific Asia Journal of …, 2022 - aisel.aisnet.org
Background: Personas are a technique for enhanced understanding of users and customers
to improve the user-centered design of systems and products. Their creation can be …

Factors influencing open government data post-adoption in the public sector: The perspective of data providers

MN Mustapa, S Hamid, FH Md Nasaruddin - Plos one, 2022 - journals.plos.org
Providing access to non-confidential government data to the public is one of the initiatives
adopted by many governments today to embrace government transparency practices. The …

Antecedents of IS infusion behaviours: an integrated IT identity and empowerment perspective

F Hassandoust… - Behaviour & Information …, 2022 - Taylor & Francis
Organisations expect that users will fully incorporate information technology (IT) into their
work to achieve the benefit of IT deployment in the post-adoption period. Evidence from …

The effect of digital transformation on corruption: A global analysis

MI Merhi - Pacific Asia Journal of the Association for Information …, 2022 - aisel.aisnet.org
Background: This study investigates the effect of digital transformation on corruption at
country level. Very few studies have empirically investigated this phenomenon. The model …

[PDF][PDF] Human resource analytics in the era of artificial intelligence: Leveraging knowledge towards organizational success in Pakistan

MH Rasheed, J Khalid, A Ali… - J Chin Hum Resource …, 2024 - wsp-publishing.com
Given the sudden rise of artificial intelligence and declining standardization, the study
focuses on the link between contextualized workplace coordination and administrative …

Sustainable Decision Making in The Time of Uncertainty: Does Moral Intelligence Make It Different?

PQ Huy, VK Phuc - Pacific Asia Journal of the Association for …, 2024 - aisel.aisnet.org
Background: The cybersecurity has been pondered as a great concern for professionals,
legislators as well as all decision-makers and effectiveness of accounting information …

Exploring incentives and challenges for cybersecurity intelligence sharing (CIS) across organizations: A systematic review

F Kolini, LJ Janczewski - … of the Association for Information Systems, 2022 - aisel.aisnet.org
Cybersecurity intelligence sharing (CIS) has gained significance as an organizational
function to protect critical information assets, manage cybersecurity risks, and improve …

Impact of information systems (IS) infusion on Open Government Data (OGD) adoption

R Matheus, C Alexopoulos, N Rizun… - … Policy, Regulation and …, 2024 - emerald.com
Impact of information systems (IS) infusion on Open Government Data (OGD) adoption |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish …