In the current era of a strongly competitive business environment, it is more difficult for
companies to attract customers. Consumer neuroscience has growing potential here, as it …

Obesity, linked to chronic diseases, poses a global health challenge. While the role of the
olfactory system in energy homeostasis is well-documented in rodents, its role in metabolism …

The appearance of food provides certain expectations regarding the harmonization of taste,
delicacy, and overall quality, which subsequently affects not only the intake itself but also …

We examined whether people with high BMI sampled from two different countries were more
susceptible to behavioural change via an implicit, rather than explicit, intervention. We …

Metabolic state can alter olfactory sensitivity, but it is unknown whether the activity of the
olfactory bulb (OB) may fine tune metabolic homeostasis. Our objective was to use CRISPR …

Objective: Numerous studies highlight the involvement of cognitive factors in the
development and maintenance of obesity. We aimed to measure attentional biases (AB) …

The point of purchase is considered to be one of the few communication channels that is not
yet saturated, and it has a relatively large potential for the future. A pleasant smell is also …

Foods and beverages comprise complex mixtures of volatile, nonvolatile, visual, structural,
and irritant information that is detected by independent sensory systems and integrated into …

The food environment can interact with cognitive processing and influence eating behaviour.
Our objective was to characterize the impact of implicit olfactory priming on inhibitory control …

Previous research suggests that food odors act as a prime and influence food choice outside
of awareness. Little is known about how odors prime (healthy) food choices. We …