The servitization domain consists of over three decades of multi-disciplinary research on
service activities in industrial contexts. Servitization literature combines different research …

This review provides a synthesis of the scholarship that has sought to expand the
understanding of educational marketing practice in schools. The following research …

Many core marketing concepts (eg, markets, relationships, customer experience, brand
meaning, value) concern phenomena that are difficult to understand using linear and dyadic …

Given the significant, sustained growth in services experienced worldwide, Arizona State
University's Center for Services Leadership embarked on an 18-month effort to identify and …

The proliferation of complex service systems raises new challenges for service design and
requires new methods. Multilevel Service Design (MSD) is presented as a new …

The traditional goods-dominant logic of marketing is under challenge and leading
researchers are now emphasizing the new service-dominant logic [Vargo, SL, Lusch, RF …

Tourism based on interactions with wildlife is increasing in popularity across the world. A
conceptual framework is presented which begins to classify the major components of wildlife …

The authors examine 308 firms in the United States and four other Western countries to
understand how different types of firms relate to their markets. Comparative analysis shows …

Relationship marketing is concerned with how organizations manage and improve their
relationships with customers for long-term profitability. Customer relationship management …

This article introduces the Service Experience Blueprint (SEB), a multidisciplinary method for
designing multi-interface service experiences, and illustrates its application with two case …