Cutting-edge research in social media and interactive marketing: a review and research agenda

JW Peltier, AJ Dahl, L Drury, T Khan - Journal of Research in …, 2024 - emerald.com
Purpose Conceptual and empirical research over the past 20 years has moved the social
media (SM) literature beyond the embryotic stage to a well-developed academic discipline …

Fashioning the Circular Economy with Disruptive Marketing Tactics Mimicking Fast Fashion's Exploitation of Social Capital: A Case Study Exploring the Innovative …

EL Ritch, N Siddiqui - Sustainability, 2023 - mdpi.com
With the threat of the climate emergency intensifying and limited time left to reduce
irreversible consequences, the need to consider how natural resources are excavated and …

Towards a responsible gaming ecosystem: a call to action

SF Yap - Journal of Services Marketing, 2024 - emerald.com
Purpose Drawing from transformative service research (TSR) and service ecosystem
perspectives, the author seeks to provide multi-level insights into gaming service systems …

Digital Content and Social Media Influencers

A Logan-McFarlane - Digital Content Marketing, 2023 - taylorfrancis.com
This chapter discusses social media influencer domains and reviews different types of
influencers, such as mega, macro, micro, and nano. The chapter evaluates social media …

“I Do What I Do to Drive Change”: The Social-Symbolic Work of Sustainable Fashion Influencers

I Kaivonen, N Mesiranta, E Närvänen - Fashion Theory, 2024 - Taylor & Francis
This paper aims to study how sustainable fashion influencers (SFIs) conduct social-symbolic
work in their efforts to purposefully transform their followers' fashion consumption patterns …

[PDF][PDF] Against Social Sustainability? Gender Role Models and Tourism Influencers' Success on Instagram

IV Gewinner - ENTER e-Tourism Conference, 2024 - library.oapen.org
This paper examines the phenomenon of influencers with a special focus on the tourism
industry. The question arises whether self-portrayal within a gender-stereotypical framework …

I love to write and create. Can I earn money doing it? Entrepreneurial process of bloggers

JE Wasilczuk, J Heinonen - Contextual Embeddedness of …, 2023 - elgaronline.com
Entrepreneurship and the entrepreneurial process are not unambiguous (Moroz and Hindle
2012), and the various definitions are discipline-based. Theory does not necessarily keep …

8 Fashioning Circular Consumption

KV Fernandez - Sustainability in Art, Fashion and Wine: Critical …, 2024 - degruyter.com
To collaboratively shape a more sustainable, equitable and connected society, circular
production must be complemented by circular consumption–a closed loop consumption …

Check for Sustainability Nudges While Booking a Flight on an OTA Website Jannina Maleika Stüben and Lorenzo Cantoni ID USI–Università della Svizzera italiana …

SNWB a Flight - … Technologies in Tourism 2024: ENTER 2024 …, 2024 - books.google.com
In recent years the ecological impact of Tourism has been more and more considered,
raising the issue of how to ensure higher levels of sustainability. Especially when it comes to …

[PDF][PDF] Queer Fashion: Examining LGBTIQ Identity, Aesthetics and Commerce in London as a Global City

VG Llamas - kclpure.kcl.ac.uk
This thesis investigates the contemporary mainstreaming of'queer fashion'in the fashion
industry, within a wider turn towards an increase in discourses around improving its …