Despite the increasing use of psychophysiological measures in various research areas,
there is a relative paucity of studies on communication, media, and media interfaces that …

This study evaluates the effectiveness of augmented reality (AR) as an e-commerce tool
using two products—sunglasses and watches. Study 1 explores the effectiveness of AR by …

Children spend a lot of time watching television on its many platforms: directly, online, and
via videos and DVDs. Many researchers are concerned that some types of television content …

This paper presents an information-processing model that is directly applicable to the
investigation of how mediated messages are processed. It applies the model to the case of …

The study of narrative persuasion has increased dramatically in the past decade. Whereas
much of this research focuses on story and character involvement, the role of emotion—and …

This research volume serves as a comprehensive resource for psychophysiological
research on media responses. It addresses the theoretical underpinnings, methodological …

Grounded in theoretical principle, Media Effects and Society help students make the
connection between mass media and the impact it has on society as a whole. The text also …

This paper applies the limited capacity model of motivated mediated messages (LC4MP) to
the problem of creating effective messages about cancer. A general description of the model …

The authors provide an integrative processing model of Internet advertising, which
incorporates the functional and structural schools of thought. The model begins with the …

This study examines the combined effects of arousal and valence on viewers' capacity
allocation to and memory for television messages. Results show that when valence (how …