Purpose This paper examines the moderating effects of online reviews on the relationship
between country image, product image, and purchase intention of products from two …

This study looked into the social media marketing activities (customization, electronic word
of mouth, entertainment, information richness, interactions and trendiness) for a mobile …

In the digital era, online marketing strategies utilizing electronic word of mouth (e-Wom) and
influencer marketing are increasingly popular and in high demand. Companies are now …

Purpose: This paper evaluates which characteristics of marketing communication content
distributed on social networks impact electronic word-of-mouth (e-WOM). Research design …

The increasing use of social media in Indonesia opens up opportunities for entrepreneurs
especially in the health sector on COVID-19 pandemic era. During the COVID-19 pandemic …

This study aims to examine the impact of the influence of social media marketing elements
through consumer brand engagement on brand awareness and brand image on Xiaomi …

The primary objective of the current research is to investigate the impact of Digital Customer
Relationship Management (CRM), Electronic Service Quality (E-SQ), online trendiness …

The study examines the customers' perception towards buying insurance online with factors
taken from the theory of planned behavior like attitude, subjective norm, and perceived …

In the digital era, social media has become a crucial platform for businesses to enhance
brand knowledge and consumer-brand engagement, especially in the fast food industry …

Berkat pertumbuhan internet, aplikasi layanan transportasi online telah tumbuh secara
signifikan di Indonesia. Salah satu pionir layanan transportasi online adalah Gojek …