A great deal of focus and attention has been devoted towards the societal health and well-
being of the global society, but an exponential increase has been witnessed in sexual …

The# Metoo movement spread globally to include women in India who were employing
social media platforms to discuss their experiences in sexual abuse and harassment. This …

Research on brand activism does not fully inform us about how established brands are
transforming in response to the ever-changing political, cultural, and social norms. To …

Throughout Iran and various countries, the recent calls of the “Zan, Zendegi, Azadi”(in
Persian),“Jin, Jiyan, Azadi”(in Kurdish), or “Woman, Life, Freedom”(in English) movement …

Our paper advances a subcategory of influencers who mobilise their audiences towards
consumption-driven change; we label them 'ethical influencers'. Using netnography and an …

To better understand the interplay between digital activism and feminist infrastructure, this
study investigates# MeToo activism in the Swedish construction industry and green industry …

The role of activism is important in the field of Indigenous Australian public relations as a
strategy for creating change and giving back to Indigenous people and communities …

Drawing from a thematic analysis of 960 tweets for English, 960 tweets for German, and 753
tweets for Mandarin, this article explores how the# MeToo movement was taken up and …

Digital platforms have opened up new avenues of political participation for women across
the globe, including India. The digital media facilitated by the Internet has revolutionised the …

This study examined the# MeToo movement by analyzing user comments on Twitter. The
study tested an integrated framework of theories and constructs, including social identity …