Purpose This paper aims to discuss the development up to now in the field of residents'
destination image and propose new avenues for research that will help the field to mature …

Virtual reality (VR) tourism provides consumers with the opportunity to experience a
destination in VR and can play a significant role in encouraging visitation and engaging in …

This study sought to propose an extended model of the theory of planned behavior (TPB),
incorporating further major constructs in tourism marketing (ie travel motivation, eWOM …

It is nearly impossible to consider a destination without also acknowledging its people as
well as the relationship visitors have with such residents. Employing a hierarchical structure …

Drawing on a qualitative study, this study aims to provide an improved understanding of how
tourists perceive a sanctioned destination's image and how sanction-induced crises …

This study explores how familiarity and attachment, along with cognitive and affective image
explain destination loyalty across visitors with divergent degrees of frequency of visitation …

Understanding and being able to measure, analyze, compare, and contrast the image of a
tourism destination, also known as tourism destination image (TDI), is critical in tourism …

This study aims to examine the effect of destination image, perceived risk, and perceived
constraints on the behavioral intention of international tourists to revisit Pakistan. The study …

Purpose Drawing on the service-dominant logic and the institutional theory, this paper aims
to explore the value-creating mechanisms of branding in the destination context and the …

Due to the multidisciplinary nature of the “place branding” and “place marketing” research
domain, complexities associated with it have not been addressed adequately, and ambiguity …