The application of neuroscience to marketing, and in particular to the consumer psychology
of brands, has gained popularity over the past decade in the academic and the corporate …

The motivation to seek out and consume rewards has evolutionarily been driven by the urge
to fulfill physiological needs. However in a modern society dominated more by plenty than …

Welcome to the third edition of The Psychology of Attitudes & Attitude Change. As you would
expect, this edition contains many new developments. As a starting point, Bas Verplanken …

Anhedonia, the lack of interest or pleasure in response to hedonic stimuli or experiences, is
a cardinal symptom of depression. This deficit in hedonic processing has been posited to …

Two decades ago, the introduction of the Implicit Association Test (IAT) sparked enthusiastic
reactions. With implicit measures like the IAT, researchers hoped to finally be able to bridge …

Animal research has shown it is possible to want a reward that is not liked once obtained.
Although these findings have elicited interest, human experiments have produced …

Since its emergence in the 1990s (eg, Davidson 81 Sutton, 1995; Panksepp, 1991), affective
neuroscience has considerably extended our knowledge ofthe emotional brain. However …

The distinction between the positive and the negative is fundamental in our emotional life. In
appraisal theories, in particular in the component process model of emotion (Scherer,,) …

Objective The literature on dieting has sparked several debates over how restrained eaters
differ from unrestrained eaters in their self‐regulation of healthy and unhealthy food desires …

Neuroscientific research on emotion has developed dramatically over the past decade. The
cognitive neuroscience of human emotion, which has emerged as the new and thriving area …