Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising
M De Veirman, L Hudders - International journal of advertising, 2020 - Taylor & Francis
Regulation prescribes that sponsored social media posts should clearly disclose their
material connection with brands. However, research on the impact of such disclosures is …
material connection with brands. However, research on the impact of such disclosures is …
Preparing for an era of deepfakes and AI-generated ads: A framework for understanding responses to manipulated advertising
Traditionally, the production and distribution of advertising material has relied on human
effort and analog tools. However, technological innovations have given the advertising …
effort and analog tools. However, technological innovations have given the advertising …
Influencer marketing: The impact of disclosing sponsorship compensation justification on sponsored content effectiveness
Purpose The purpose of this paper is to investigate the effects of a particular form of
sponsorship disclaimer in sponsored content by social media influencers (SMIs), namely a …
sponsorship disclaimer in sponsored content by social media influencers (SMIs), namely a …
“This is not sponsored content”–The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts
C Stubb, J Colliander - Computers in Human Behavior, 2019 - Elsevier
Social media influencers are on a daily basis conveying their opinion regarding products
and brands through social media postings. Many of these posts are sponsored by a brand …
and brands through social media postings. Many of these posts are sponsored by a brand …
From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
JM Alcántara-Pilar, ME Rodriguez-López… - Journal of Retailing and …, 2024 - Elsevier
In recent years, influencer marketing has gained significant prominence within the digital
marketing landscape, particularly on platforms such as TikTok. This study seeks to …
marketing landscape, particularly on platforms such as TikTok. This study seeks to …
Consumer attitudes toward blogger's sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness
LC Lu, WP Chang, HH Chang - Computers in Human Behavior, 2014 - Elsevier
Sponsored recommendation blog posts, a form of online consumer review, are blog articles
written by bloggers who receive benefits from sponsoring marketers to review and promote …
written by bloggers who receive benefits from sponsoring marketers to review and promote …
The challenges native advertising poses: Exploring potential federal trade commission responses and identifying research needs
C Campbell, PE Grimm - Journal of Public Policy & Marketing, 2019 - journals.sagepub.com
Native advertising is a new form of online advertising that appears in many settings, such as
blogs, social media, and entertainment and news publications. Native ads typically blend …
blogs, social media, and entertainment and news publications. Native ads typically blend …
“This is a sponsored blog post, but all opinions are my own”: The effects of sponsorship disclosure on responses to sponsored blog posts
Sponsored blog posts need to disclose sponsorship information, specifically whether the
blogger received any compensation for the posts. While some bloggers simply include …
blogger received any compensation for the posts. While some bloggers simply include …
Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response
While sponsorship disclosure is proposed as a remedy for covert marketing, ie, tactics such
that the persuasive nature of the communication is not clear to consumers, little is known …
that the persuasive nature of the communication is not clear to consumers, little is known …
Influencer Marketing
S Yesiloglu, J Costello - Building Brand Communities and …, 2020 - api.taylorfrancis.com
Names: Yesiloglu, Sevil, editor.| Costello, Joyce, editor. Title: Influencer marketing: building
brand communities and engagement/edited by Sevil Yesiloglu and Joyce Costello …
brand communities and engagement/edited by Sevil Yesiloglu and Joyce Costello …