Cute but concerning: investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness

E Van den Abeele, E Beuckels, L Hudders… - … Journal of Advertising, 2024 - Taylor & Francis
Many momfluencers heavily feature their children on their social media profiles, often in an
attempt to increase promotional success. Contrary to our assumptions and those from prior …

The (un) necessity of child portrayal in momfluencer content: exploring mothers' perspectives on influencer sharenting through in-depth interviews

E Van den Abeele, L Hudders… - Information …, 2024 - Taylor & Francis
Momfluencers heavily disclose personal information and pictures of their children on their
social media as they aim to share parenting experiences with their followers. Including their …

Sharing images of children on social media: British motherhood influencers and the privacy paradox

K Baxter, B Czarnecka - PloS one, 2025 - journals.plos.org
This study examines the extent to which popular British motherhood influencers infringe on
their children's privacy by posting images of them online. We conducted a content analysis …

Children making big money: The implications of Kidfluencing as new form of child labor

L Hudders, E Beuckels - Journal of Children and Media, 2024 - Taylor & Francis
Ask an 8-year-old what they want to become when they grow up. There is a good chance
they don't answer doctor, firefighter, or police officer anymore. Instead, the response is more …

[PDF][PDF] Exploring momfluencers ethics as social media micro-influencer in Indonesia

E Ratnasari, H Rohnulyanti, H Hafiar… - Jurnal Kajian …, 2024 - researchgate.net
Background: The tight business competition in Indonesia has made branding practitioners
develop the most effective strategy to increase brand awareness by collaborating with …

SOSYAL MEDYADA İHLAL “SHARENTİNG” ÜZERİNE BİBLİYOMETRİK BİR ANALİZ

S Karataş, Ş Aydoğan - … İletişim Fakültesi Elektronik Dergisi (İNİF E …, 2024 - dergipark.org.tr
Sosyal medya günümüzde temel ihtiyaçlardan biri haline gelmiştir. Sosyal medya
kullanıcılarının günün her anında sosyal medyayı takip edip, sürekli paylaşım yapma sorunu …