Purpose: The study's main goal was to determine the impact of outsourcing models on
supply chain efficiency and SMEs' performance in the hospitality industry. The qualitative …

Objective: AirbnB's explosive growth has stunned many market professionals including hotel
managers who have largely ignored this new competitor. This study aims to investigate the …

More and more companies are using virtual endorsers (VEs) for digital marketing and
promotion. However, it is unclear whether there is a country-of-origin (COO) effect for VEs …

Purpose This study aims to analyse the impact of the country of origin of wines on cognitive
processing and preferences through brain responses for consumers from the perspective of …

Purpose This paper aims to investigate the impacts of country-of-origin (COO) cues, country-
related affect (CRA) and country-related product associations (CRPA) on consumers' …

The primary purpose of this study is to determine the role that electronic product packaging
plays in competitive marketing strategy and the significant aspects that are affecting a …

Intense competition in the business environment has generated a large reliance of
organizations on promotion and digital advertisements through social media platforms …

Eco-labeling seems to have become more efficient and consumers use the information on
eco-labeling to protect the environment by properly disposing the products. This study was …