Exploring the involvement-patronage link in the phygital retail experiences
S Banik - Journal of Retailing and Consumer Services, 2021 - Elsevier
Phygital retail experiences connect physical and digital worlds together to create unique
experiences among customers. Despite the widespread uses and applications of phygital …
experiences among customers. Despite the widespread uses and applications of phygital …
Investigating the variables affecting brand performance in the SOR framework
NSA Malafe, S Kimiagari, EK Balef - Academy of Marketing Science …, 2021 - Springer
This research assesses brand performance on the social network by adopting the stimulus-
organism-response framework to understand service branding in the insurance industry. We …
organism-response framework to understand service branding in the insurance industry. We …
Analisis Variabel-variabel yang Mempengaruhi Pembentukan Brand Loyalty pada E-Wallet OVO
CK Wulandari, B Prabowo - J-MAS (Jurnal Manajemen dan Sains …, 2023 - jmas.unbari.ac.id
Brand Loyalty is a benchmark of whether or not a consumer is loyal to a brand. Factors that
can affect brand loyalty include brand image, brand trust, and brand satisfaction. This study …
can affect brand loyalty include brand image, brand trust, and brand satisfaction. This study …
Analysis of The Moderation Effect of Customer Innovativeness in Increasing Customer Loyalty Phygital Retail in the Culinary Industry
NM Marta, TA Wahyudib - Jurnal Syntax Admiration, 2023 - jurnalsyntaxadmiration.com
This research was conducted to analyze the Moderation Effects of Customer Innovativeness
in increasing Phygital Retail Customer Loyalty in the Indonesian Culinary Industry. The …
in increasing Phygital Retail Customer Loyalty in the Indonesian Culinary Industry. The …
[PDF][PDF] Dynamic Management and Business Analysis
AM Yazdi, N Mirsepasi, M Mousakhani, F Hanifi… - Journal Info, 2024 - sid.ir
This article was conducted with the aim of investigating the status of human resource
management development indicators based on competency components in the e-commerce …
management development indicators based on competency components in the e-commerce …
Pengaruh Partisipasi Pelanggan terhadap Loyalitas Merek dengan Mediasi Kepuasan Merek pada Nasabah Mobile Banking BRI di Surabaya
A Nabawi - 2021 - eprints.perbanas.ac.id
Penelitian oleh Appuhamilage & Torii (2019: 82) berjudul The impact of loyalty on the
student satisfaction in higher education. Penelitian ini bertujuan untuk menguji apakah citra …
student satisfaction in higher education. Penelitian ini bertujuan untuk menguji apakah citra …